Posts Tagged strategic media planning

2022 – M&K Media’s Take On The Year Ahead

On / Advertising, Analytics, Digital Media, Media Buying, Media Planning, new normal

By Jill McDonald – Associate Partner M&K Media The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will

Programmatic TV: A Planner’s Nirvana?

On / Advertising, Analytics, Digital Media, Media Buying, Media Planning, Television

The buzz south of the border these days includes initial learnings related to Programmatic TV (PTV). I have a planning bent (or perhaps I’m a ‘bent’ planner?!) and from my perspective, the opportunities sound exciting! PTV is currently defined as “an automated, technology-driven method of buying and

M&K Social – News and Commentary

Is There a Way for Advertising to “BeReal.”?
By Sam McJannet, Digital Coordinator M&K Media Published Sept 30th, 2022 Do you ever find yourself missing the days before filters, FaceTune, and fake online personas? Well, those days might not be *completely* over. If you’ve been around any Gen Zs within the last month, you’ve probably...
International Woman’s Day 2022
Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a...
2022 – M&K Media’s Take On The Year Ahead
By Jill McDonald – Associate Partner M&K Media The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will...

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