Posts Tagged cable

“Pick & Pay” – or just pay, pay and pay?

On / Advertising, Media Buying, Media Planning, Television

Recently the CRTC ruled that Cable TV providers must “un-bundle” station offerings by 2016. Will consumers pick and pay? The current cable business model of offering specialty channels in bundles means viewers are paying for stations they don’t watch. Due to a number of consumer complaints, the CRTC

Are We No Longer Watching TV?

On / Advertising, Analytics, Media Buying, Media Planning, Television

Due to recent dramatic headlines, a number of our clients are asking with concern – “Are we no longer watching TV?” At M&K, we know the true viewing story – yes, we still enjoy watching TV, although our viewing habits are shifting somewhat. The Headlines: “Fewer people

M&K Social – News and Commentary

Is There a Way for Advertising to “BeReal.”?
By Sam McJannet, Digital Coordinator M&K Media Published Sept 30th, 2022 Do you ever find yourself missing the days before filters, FaceTune, and fake online personas? Well, those days might not be *completely* over. If you’ve been around any Gen Zs within the last month, you’ve probably...
International Woman’s Day 2022
Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a...
2022 – M&K Media’s Take On The Year Ahead
By Jill McDonald – Associate Partner M&K Media The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will...

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