Here we are again – another year of virtual Upfronts. Although we were deprived of the beloved flashy presentations and open bar, the networks delivered entertaining and informative presentations. And let’s be real – it gives us an excuse to indulge in that extra cocktail (shrimp
Read more →The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities. Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were virtual, brief and focused on our new normal. Several announcements were made across the industry: New fall
Read more →Covid-19 has heavily impacted the entertainment industry. Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the fall. Although the new fall line-up isn’t as robust as past years, all networks were able to
Read more →Canadian media habits are changing as the “new normal” starts to set in. But, Canadians aren’t feeling settled yet…or anywhere close After the initial panic, some things have settled and media habits have changed. However, Canadian’s are still feeling uncertain about what the immediate as well as
Read more →As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all
Read more →Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media
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The Fall TV Numeris ratings are in. According to Numeris Fall 2016 TV PPM data overall national hours tuned in Canada are down 4% vs the same period in 2015. This is a substantial drop vs the previous 4 years where audience erosion has been less apparent
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Due to consumer complaints about the high cost of cable packages, the CRTC mandated that by March 1, cable operators must offer lower cost options. At the time of the announcement it was understood that the lower cost option would include a basic $25 service option, “skinny
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Recently the CRTC ruled that Cable TV providers must “un-bundle” station offerings by 2016. Will consumers pick and pay? The current cable business model of offering specialty channels in bundles means viewers are paying for stations they don’t watch. Due to a number of consumer complaints, the CRTC
Read more →Due to recent dramatic headlines, a number of our clients are asking with concern – “Are we no longer watching TV?” At M&K, we know the true viewing story – yes, we still enjoy watching TV, although our viewing habits are shifting somewhat. The Headlines: “Fewer people
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