Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections. Jill highlights three critical factors in media
Read more →Published Mar 7th, 2025 Last week, we had the privilege of attending the 4th CMDC #EmpowerHer event, where the theme “Own Your Health, Own Your Power” sparked inspiring discussions on women’s wellness. With an expert panel and an engaged audience, the evening was a powerful reminder of
Read more →What we see today will drive our evolution into the new normal. Is this the future unfolding before our eyes? In a recent IPSOS webinar, several trends were identified that may be with us for some time. The primary of these was the “triumph of science”, noting
Read more →Canadian media habits are changing as the “new normal” starts to set in. But, Canadians aren’t feeling settled yet…or anywhere close After the initial panic, some things have settled and media habits have changed. However, Canadian’s are still feeling uncertain about what the immediate as well as
Read more →It is no surprise that, in times of crisis and social upheaval, digital social behaviour will change as well. We seek hope and reassurance from others, we seek information and we seek better ways to cope with this great disruption in our lives. Cluep Inc., reports for
Read more →As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all
Read more →Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media
Read more →
With Instagram reaching 30 million monthly users, capturing 20% of all internet users, it is certainly good news for advertisers! It continues to be one of the fastest growing social media platforms, especially among the younger demographic with 44% of users between the ages of 18-29 years
Read more →A very pressing concern in today’s social media world is Cyberbullying. Here we look at the use of tweets and the power of social media. Twitter Facts: 288 million monthly active users and 500 million tweets sent out per day It was just this past week that the
Read more →
Despite becoming available in Canada in November 2014, there hasn’t been a great deal of buzz around Instagram advertising. This may be a result of the exclusivity of advertising on Instagram, with only a few selected brands initially allowed to advertise in Canada. The initial advertisers included
Read more →
