Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections. Jill highlights three critical factors in media
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Last week, Canada’s largest circulation newspaper, The Toronto Star, was sold off, after 128 years of publishing, to private interests. The price tag was a stunningly low $52MM. It’s a sign of the times: advertising revenue for the newspaper category has been slipping precipitously from 21% share
Read more →Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media
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