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Media Planning Insights

On / Advertising, Digital Media, Media Buying, Media Planning, New Media, Out Of Home, Print Media, Radio, Social Media, Television

Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections. Jill highlights three critical factors in media

Changing media habits as Canadians adapt to “new normal”

On / Advertising, Audience Measurement, Digital Media, Ecommerce, Media Buying, Media Planning, Out Of Home, Print Media, Radio, Social Media, Television

Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media

M&K Social – News and Commentary

Jill McDonald Talks Leadership, Career Growth & Media on Media People Podcast
Published April 15th, 2025 In the latest episode of Media People Podcast, M&K Media President Jill McDonald shares her journey. From growing up in London, Ontario, to leading a successful, women-owned independent media agency. Jill reflects on how her early passion for classical music, her first job...
A Passion for Media Buying: An Interview with Faebri Michetti
Published Mar 27th, 2025 What drives success in the ever-changing world of media buying? For Faebri Michetti, Group Account Director at our company, it all comes down to creativity, collaboration, and a deep passion for the industry. In this interview, Faebri shares insights on what first drew...
Media Planning Insights
Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections. Jill highlights three critical factors in media...