Published Mar 27th, 2025 What drives success in the ever-changing world of media buying? For Faebri Michetti, Group Account Director at our company, it all comes down to creativity, collaboration, and a deep passion for the industry. In this interview, Faebri shares insights on what first drew
Read more →Published Mar 18th, 2025 Media planning is all about making smart, strategic choices. Our president, Jill, recently shared a fantastic Linkedin post about the fundamentals of media planning and the key questions planners should ask when making media selections. Jill highlights three critical factors in media
Read more →Published Mar 7th, 2025 One year into her role as President of M&K Media, Jill McDonald reflects on her journey from an aspiring media planner to president of one of Canada’s leading women owned agencies. In this interview, Jill shares insights on her career growth, the mentors
Read more →Here we are again – another year of virtual Upfronts. Although we were deprived of the beloved flashy presentations and open bar, the networks delivered entertaining and informative presentations. And let’s be real – it gives us an excuse to indulge in that extra cocktail (shrimp
Read more →The mention of upfront season brings up visions of flashy presentations, exciting fall schedules and parties featuring celebrities. Thanks to Covid-19, this year’s upfronts were radically different: all upfronts were virtual, brief and focused on our new normal. Several announcements were made across the industry: New fall
Read more →Covid-19 has heavily impacted the entertainment industry. Production on new shows came to a halt, leaving us all wondering if we’ll have new shows to look forward to in the fall. Although the new fall line-up isn’t as robust as past years, all networks were able to
Read more →As traditional sports remain on pause, esports may move towards the Mainstream. We are now a few weeks into social distancing from Covid-19, and media habits have already shown rapid changes. There has been a specifically large change in sports media, where networks are dealing with all
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With Instagram reaching 30 million monthly users, capturing 20% of all internet users, it is certainly good news for advertisers! It continues to be one of the fastest growing social media platforms, especially among the younger demographic with 44% of users between the ages of 18-29 years
Read more →I have a mission. I am starting to believe that reach is being limited by the proliferation of optimization in the digital space and I want to find out more. Remarketing, behavioural targeting, and look alike strategies all contribute to narrowing down the campaign exposure to people
Read more →Social media-can’t live with it, can’t live without it! In today’s ever-growing social media world, it seems that the latter statement holds more truth. According to research compiled by FinanceOnline, which was taken from PEW, Nielsen and Burst Media, women are using social media more than men.
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