Recently the CRTC ruled that Cable TV providers must “un-bundle” station offerings by 2016. Will consumers pick and pay? The current cable business model of offering specialty channels in bundles means viewers are paying for stations they don’t watch. Due to a number of consumer complaints, the CRTC
Read more →Due to recent dramatic headlines, a number of our clients are asking with concern – “Are we no longer watching TV?” At M&K, we know the true viewing story – yes, we still enjoy watching TV, although our viewing habits are shifting somewhat. The Headlines: “Fewer people
Read more →The buzz south of the border these days includes initial learnings related to Programmatic TV (PTV). I have a planning bent (or perhaps I’m a ‘bent’ planner?!) and from my perspective, the opportunities sound exciting! PTV is currently defined as “an automated, technology-driven method of buying and
Read more →Millennials are a distinct demographic beyond their love of technology. Let’s look at the millennial connection! First off, to state the obvious, millenials are always plugged in, always! They were born and raised on technology, and because of this, information has always been at their fingertips. Instead
Read more →I have a mission. I am starting to believe that reach is being limited by the proliferation of optimization in the digital space and I want to find out more. Remarketing, behavioural targeting, and look alike strategies all contribute to narrowing down the campaign exposure to people
Read more →After a busy week of upfronts, Bell Media did not disappoint! The show dazzled its crowd with several acts of Cirque Du Soleil and of course, various celebrity appearances. Of note this year is the wide array of new comedies, dramas and daytime programming, that has resulted
Read more →Another day – another upfront – another opportunity to check out the latest and greatest! The Shaw upfront was certainly not one to disappoint, and boy did it turn a crowd! The new network, DTour, was introduced and a new connection with Twitter was announced. This was
Read more →Upfronts are always a time to look forward to. Although this excitement and allure of needing to be at the upfronts has somewhat declined over the years, it is still fun to get out for the night, check out the latest and greatest TV celebs (maybe meet
Read more →Welcome media junkies to the M&K Media “media” blog! We are very excited to share with you our take on any important developments within the media landscape that we feel need to be noticed or commented upon. Just like the service we offer, we will cover all
Read more →Google has announced a suite of new analytic tools intended to provide a “universal currency” for measuring the performance of online ad campaigns. The new tools, which include a measure of whether served ads are actually visible to surfers as well as a gross rating point system
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