Ecommerce

Future Unfolding Before Our Eyes

On / Advertising, Analytics, Audience Measurement, Digital Media, Ecommerce, Media Buying, Media Planning, new normal, Social Media

What we see today will drive our evolution into the new normal. Is this the future unfolding before our eyes? In a recent IPSOS webinar, several trends were identified that may be with us for some time. The primary of these was the “triumph of science”, noting

Changing media habits as Canadians adapt to “new normal”

On / Advertising, Audience Measurement, Digital Media, Ecommerce, Media Buying, Media Planning, Out Of Home, Print Media, Radio, Social Media, Television

Media habits are changing rapidly as Canadians begin to adapt to our “new normal” and M&K Media has been closely monitoring the CoVid-19 crisis to begin to understand how the “new normal” will effect businesses and the evolving media landscape. Below are 6 key changes to media

M&K Social – News and Commentary

Is There a Way for Advertising to “BeReal.”?
By Sam McJannet, Digital Coordinator M&K Media Published Sept 30th, 2022 Do you ever find yourself missing the days before filters, FaceTune, and fake online personas? Well, those days might not be *completely* over. If you’ve been around any Gen Zs within the last month, you’ve probably...
International Woman’s Day 2022
Thoughts on celebrating and promoting women in business. By Julie McIlroy, Partner M&K Media I am honored to be the co-owner along with Julie King of our female led media buying company M&K Media in Toronto, Canada. We just recently celebrated our twentieth anniversary which is a...
2022 – M&K Media’s Take On The Year Ahead
By Jill McDonald – Associate Partner M&K Media The main thing we have learned over the past 21 months is the importance of nimbleness and agility. Our world will continue to be in flux as we wrestle with the realities of the pandemic and we will...

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