Published Mar 27th, 2025
What drives success in the ever-changing world of media buying? For Faebri Michetti, Group Account Director at our company, it all comes down to creativity, collaboration, and a deep passion for the industry.
In this interview, Faebri shares insights on what first drew him to media buying, how mentorship shaped his early career, and the impact of major campaigns like Canadian Tire’s Olympic sponsorship. He discusses how media planning has evolved from traditional-first to digital-first strategies and the importance of integrating both approaches. Faebri also highlights the biggest challenges facing media buyers today, from cutting through advertising noise to the growing need for personalized consumer engagement.
Beyond industry trends, Faebri offers his perspective on the future of media buying, including the expanding role of AI and the potential impact of the metaverse. He also shares valuable advice for newcomers looking to establish themselves in the field, emphasizing confidence, relationship-building, and the power of creative storytelling.
Want to hear more about Faebri’s journey, industry insights, and predictions for the future of media buying?
Read the full interview: https://profectio.com/2025/03/25/i-am-michetti-faebri-this-is-why-i-love-being-a-media-buyer/
